SEO SEO Everywhere!
Now what is this SEO all about?
Why it is so much important?
Here is the beginners’ guidewhich describes the need of SEO for your website.
What is SEO?
In simple word, Search Engine Optimization is the process of increasing the number of visitors to a particular website by ensuring that the site rank high on the list of results displayed by the search engine. So, Search Engine Optimization (SEO) is a marketing discipline focused on developing the visibility in non-paid (organic) search result. It comprises both technical and creative elements to improve the rankings, increase awareness and drive traffic. Besides, other aspects like the way other sites link to your web or the words used in your page, sometimes SEO needs your site to be well-structured that is easily readable by the search engine. It is not only about making your site search engine-friendly, but also making user-friendly too.
Why does your website need SEO?
The primary path for most of the internet users to navigate to the website is the major commercial search engines like Google, Bing and Yahoo as they drive majority of the website traffic. Social media and other types of traffic also generate traffic to the website. However, search engine searches offer targeted traffic. So, if search engines are unable to find your website or add the page content to their database, then you miss a big opportunity to drive traffic to the website.
Why can’t the search engines figure out your website without SEO?
Well, we believe search engines are smart, but they still seek support. The major search engines are always improving their technology to crawl the web more deeply and show better results to the audience. Right SEO can reward you with thousands of visitors, whereas the wrong acts can hide your site where visibility is minimal. For example, when we search something, we check only first page at the maximum the second page. So, if your page is not there on the first page, then obviously it will grab less attention.
SEO boosts the content where searchers will more readily find it. As the internet platform is becoming more competitive, those who do SEO will have advantages in grabbing visitors and potential customers.
Can You Do SEO Yourself?
A good knowledge of SEO is necessary. The world of SEO is complex, but not impossible to understand. Depending on the complexity of your website and your time commitment, you may decide whether you need an expert or not. You will also notice that there are different strategies to handle this SEO thing.
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